A Facebook pixel is code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and re-market to qualified leads.
Facebook Pixel can be added to eCommerce pages built with HTML coding. The DIY module in eTapestry is written in XML (instead of HTML) and will not accept the sort of code Facebook Pixel uses. As a result, Facebook Pixel cannot be added to DIY pages.