All attributes are appended at the household level and are determined using predictive modeling. Variables utilized include both directly measured data at the household level, as well as appended financial, behavioral, demographic and econometric data on the household and zip+4 basis.
 
Attribute NameAttribute TypeAttribute Description
Giving Tuesday Scorescore (0-1000)Predict households who are likely to give a gift (of any size) on Giving Tuesday.
End of Year Scorescore (0-1000)Predict households who are likely to give a gift (of any size) at the end of the year.